Gamification: A Result-Oriented Approach for Positive Learning Experiences

Sam, working as a sales manager in the globally renowned pharmaceutical firm was seating in his chamber, looking his desktop and trying to concentrate on the online training. But after much effort, he was continuously yawning and finding hard to engage him with the training module. During training session, Sam was not the only one who was discouraged and dissuaded. There were several others colleagues of Sam, who also failed to adopt the eLearning course.

Out of disgust, Sam mailed to Thomas Jackson, the L&D manager of the organization. After all, Thomas was the person responsible for deployment of all the types of training sessions and modules to thousands of employees. In his mail, Sam described how the current eLearning course is failing to engage learners and how the organization may be facing loss due to such a humdrum and tedious training sessions.

The negative feedback by Sam had put Thomas in a fix and forced him to rethink and amend the entire training process. After consulting several eLearning experts, Thomas wanted to deploy an online training that appeals, engages and motivates learners to learn. Out of numerous available options, Thomas has now decided to bet on – GAMIFICATION.

Why Gamification?

All work and no play can make workplace damn boring. But thanks to the technological advancements. Now learning is no more a monotonous process. Technocrats and learning professionals are mixing gaming elements with eLearning contents. The process of integrating gaming dynamics such as fixed rules, 3-D environment, rewards, leader boards, variable outcomes and many more with learning elements addresses desires and needs of the learners. The desires and needs of learners is to get fame, praise and a sense of achievement.

In the nutshell, Gamification as an eLearning technique can be used by Thomas for bringing his employees out of the boredom and following other purposes:


How Gamification May Help Thomas and Learners?

Gamification in eLearning has the ability to capture learners’ attention, motivate them to engage, entertain and teach them, and at the end also accelerate the feedback. According to several researches, it is found that retention rate is higher when people seek to learn by facing the real-life scenario. The following illustration by renowned learning and development professionals Nick Van Dam and Edgar Dale, clearly establishes this fact:


In other words, successful learning is a combination of 3 elements:


Therefore, by gamifying learning experiences and giving real-life scenarios and challenges to learners, ROI through corporate training can be easily accelerated.


Last Few Words

By mixing game elements with learning contents, Thomas can easily deploy training modules that motivate learners to learn, engages them with each and every development of learning, and at last keep them awake with the competitions while enhancing their skill set. Due to the highly catalyzing nature, it is estimated that by 2018, Gamification in eLearning with 66 percent growth rate may account to the business worth 5.5 Billion USD. Around 2000 organizations around the globe are adopting Gamification to train their professionals. As compared to other traditional eLearning techniques, chances to get positive ROI are always brighter with Gamification.

Through Gamification, organization can also accelerate its speed to get employees’ feedback and keep a check on employees’ progress and success rate. To get the best Gamification techniques, feel free to contact us.

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